April 2019 Industry Report

Masters fever is about to kick into overdrive. A couple of fun facts about one of golf’s most important traditions.

– An estimated 250,000 enthusiasts visit Augusta during Masters week. The population of the city is 197,000.

– Average resale price for ticket to the final round – $2,523.

– Price of a domestic beer – $4.

– Cost to manufacture each green jacket – $250.

– Percentage of golf carts made in Georgia – 90%.  

Special offer for your next member trip

Coeur d’Alene Resort in Idaho is one of the few high-rise hotels in the world set on a freshwater lake. Two notable enhancements have been completed for the 2019 golf season. Every guest room has been updated and its iconic par 3, with a floating green, received a complete renovation.  

The resort has a special incentive to bring your next member group to Coeur d’Alene. In addition to complimentary room and golf for you and your spouse, you receive a stipend of $25 for each paid member room night. For example, if you brought five member couples for four nights, you would earn $500 cash. For more information, please contact Taylor Fore, golf sales manager, at

High times

Recreational marijuana is now legal in 10 states and Canada. Medical marijuana is legal in 33 states. The new owner of the former Lombard Glen Golf and Country Club in Canada has announced that smoking marijuana will be allowed during your round. Clearly, the renaming of the facility to Rolling Greens is a play on words and symbolizes its new target niche in the marketplace. Instead of golfers yelling “fore,” they will be yelling “fore-20” – the code police use for marijuana.

Aloha from the Big Island of Hawaii

Last December, 32 teams from around the country competed for bragging rights and a $10,000 professional cash purse during the Mauna Kea Pro-Am, a Big Island tradition since 1972.  Golf professionals able to field a team with three paid members this December (3-8) receive room, golf, most meals, and airfare up to $900 – a value of $4,500. For an invitation, please email me at

Encouraging momentum

While January historically represents only 3% of rounds played in the U.S. each year, it’s encouraging to note rounds played in January of this year were up 2.8% over rounds played in January of last year.  It’s a positive start to the year after 11 of 12 months in 2018 were marked by year-over-year declines in play, largely due to unfavorable weather.

Did you know?

Streamsong Resort sits on 16,000 acres of formally mined land. During extraction, 15 million cubic yards of sand was stockpiled. For the better part of six decades the sand sat dormant, buffered by wind and rainstorms. With no development surrounding the courses, you hear nothing except for elements of weather, wildlife, and native grasses swaying in the breeze. Since Streamsong stormed the golf scene six years ago, the resort has received over 70 major industry awards for its facilities. Accolades are far ranging from Golf Digest naming Streamsong Black “Best New Course of 2018” to Smart Meetings identifying the hotel as a “Smart Stars Award Winner” in hospitality, meetings, and events. More:

A name you will become more familiar with

Big Cedar Lodge is located in the heart of the Ozark Mountains. Known for its great outdoors way of life, the fishing, boating, hunting, hiking, and now golf are popular pastimes. The 4,600-acre lakeside retreat connects guests with a variety of nature-based activities. Existing golf amenities include a Jack Nicklaus Signature par-3 course, a Gary Player short course, and Tom Fazio and Coore/Crenshaw championship courses. Next in the pipeline to open is Payne’s Valley, designed by Tiger Woods. The resort’s complete golf offering is quickly establishing it as “America’s next great golf destination.” More:

Bring your Fitbit

An average golfer will burn between 1,500 and 2,400 calories while playing 18 holes and carrying their clubs. A typical male will burn about 100 calories for each mile walked. To put that into perspective, you must burn about 3,500 calories to lose a pound! Lansdowne Resort and Spa is known for its challenging Greg Norman and Robert Trent Jones Jr. championship designed courses. An interesting fact: the four-hole stretch [Nos. 6-9] on the Norman Course measures exactly one mile.  The hotel was again recognized in Condé Nast Traveler Readers’ Choice Awards, with hundreds of thousands of ballots cast, as “Best Southern Resort.” More:

Elbow room

Casa de Campo Resort in the Dominican Republic (with several hundred hotel rooms) is a private playground half the size of New York City’s Manhattan (with a population of 1.6 million). More:


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