BallenIsles Country Club 7 East
August 2018 Industry Report

With social media becoming an evermore important marketing tool for the golf industry, I thought you would find the following history of Facebook intriguing.


Did you know that Facebook was originally called FaceMash. Developed by Mark Zuckerberg in 2003, during his sophomore year at Harvard, the website allowed fellow students to compare two female student pictures side-by-side and rate them. Within four hours, FaceMash attracted 450 visitors and 22,000 photo views. When FaceMash was relaunched as Facebook, a college email address was required to join.


By 2005, Facebook had 6 million users – today it’s over 2 billion worldwide! Several incredible statistics about the power of Facebook: (1) over 300 million photos are uploaded per day, (2) active users spend 20 minutes per day on Facebook, (3) one in five digital page views occurs on Facebook, and (4) 6% of all digital time is spend on Facebook.


I have been diligent in growing our social media platforms. I am proud to report this month, for the first time in our family media company’s 46-year history, our reach on social media (targeting private club members) will exceed our print distribution.


Transforming the North American golf landscape

Scotsman Donald Ross transformed North America’s golf landscape in the first half of the 20th century with more than 400 golf course designs in 31 states and four Canadian provinces. Incredibly, over the past century, more than 100 championships have been played on his courses. His zest for travel and hard work led him to America in 1899. When he disembarked on U.S. soil, he had all of $2 in his pocket. His first break into American architecture was a redesign of Oakley Country Club in Massachusetts. Many are surprised to learn Ross was an equally accomplished player, finishing 5th in the 1903 U.S. Open and 8th in the 1910 British Open.


A moon landscape

Located about an hour from Tampa and 90 minutes from Orlando, Streamsong Resort owes much of its greatness to its land’s past. Built on a former phosphate mine, the resort’s 16,000 acres are punctuated with dramatic elevation changes, abundant lakes and 15 million cubic yards of sand—a sharp contrast to the rest of central Florida’s relatively flat topography. This captivating geography is what sold golf course architects, Bill Coore and Ben Crenshaw (Streamsong Red), Renaissance Golf Design/Tom Doak (Streamsong Blue), and Gil Hasne (Streamsong Black) on the project. Streamsong Black was voted “Best New Course of 2017” by both Golf Magazine and Robb Report. More:


This October, Streamsong is offering special pricing for you and your members to take advantage of the resort’s Tour Package that includes one round on each course. For more information, please email Jim Bullock, director of sales, at

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