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February 2020 Industry Report

The PGA Show in Orlando – known as the “major of golf business” – attracted nearly 40,000 conventioneers last month – of which 7,800 were PGA professionals. Over 1,000 exhibitors covered one million square feet of interactive floor space. My three best ideas from the show:

(1) Looking for a different personalized tee gift for your Member/Guest? Find out what state the guest is from. Then purchase a six-pack of craft beer brewed in that state. Most mega liquor warehouse stores have a vast selection. Cost is minimal. For under $10, teams will appreciate the attention to detail.

(2) Top Golf has experienced tremendous growth. I’ve heard of several private clubs who have purchased corporate memberships at their local Top Golf location. It’s a nice member amenity that provides access and discounts – and targets a younger demographic.

(3) We live in a world where everything comes to us (think Uber Eats, Amazon Prime). Stitch Fix sends you a box of apparel each month. You pay for what you keep and all returns are free. Dormie Network (a private membership with access to six private clubs www.DormieNetwork.com) has created a similar concept called Tee Box. Each quarter, they mail a box of apparel/golf balls/etc. to members. They already have everyone’s sizes in the computer from previous golf outings.

Where champions compete

I welcome you to join us for our 20th annual Executive Cup – exclusively for private golf club champions, senior champions, and couples champions.

Our host this year will be Coeur d’Alene Resort in Idaho on September 13th – 17th. The destination is one of the few mountain hotels in America located alongside a large, freshwater lake. The 18-story, high-rise tower offers seven restaurants and a full-service spa. Steps from the lobby are dozens of family-owned cafes, quaint shops, and art galleries. This year, we also have a charity outing at Black Rock – a Golf Digest “Top-100 Course in America.” I only have eight times left. Let me know if you would like to join us.

Lights, camera, action

Casa de Campo Resort in the Dominican Republic has long been a luxury retreat for the rich and famous. Originally one of the country’s largest sugar plantations, the resort developed a reputation among Hollywood elite coveted for its privacy, warm weather, and oceanfront golf. Much of Francis Ford Coppola’s epic Apocalypse Now was filmed along the picturesque Chavon River (bordering the property)…and Michael Jordan and Derek Jeter have hosted bachelor parties at the resort. More: www.casadecampo.com.do.

If golf is your life

For the first time in four years, life expectancy in the U.S. is on the rise – up by one month. Women are expected to live five years longer than men, to the ages of 81.2 and 76.2, respectively. As you age, you naturally lose muscle mass. Beginning around age 30, you begin to lose 3-5 percent of muscle mass each decade, which in-turn, reduces physical function and increases your risk of injury. XXIO is founded on the principle of engineering golf equipment for the average swing speed player. This easy-to-swing philosophy has generated clubs that generally weigh 20 percent less than most other major brands. Think of picking up two dumbbells, one 20 percent lighter than the other, and having to complete 150 reps [about how many swings we take each time we hit the links]. With 20 percent less force exerted on the body, you are able to finish your round stronger, feel better doing so, and play more often.” More: www.XXIOusa.com.

Play a different course all week

Although the Ocean Course commands most of the attention, Kiawah Island Golf Resort offers five different courses (designed by Jack Nicklaus, Tom Fazio, Gary Player, Clyde Johnston, and Pete Dye) each with a slightly different feel and playability. After a four-year renovation, each features paspalum grass throughout. More: www.KiawahResort.com.

 

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