#10b Sand Valley - Ryan Farrow 2017
January 2019 Industry Report


With the New Year upon us, I would like to encourage you to review all of your media material. It’s easy to overlook typos. I know the sting first hand. Several years ago, I published a front cover story on Frederica in Georgia for the owner, Wayne Huizenga. The headline (not exactly buried in the story) was supposed to say “Enjoy the Genteel Lifestyle of the Low Country.” Instead I wrote, “Enjoy the Gentile Lifestyle of the Low Country.” The word was spelled correctly, so spell check didn’t catch my grammatical error. So, I would like to recommend you dedicate a couple of hours in the next couple of weeks to proof your existing website and social media sites for errors. Consider…


– Three sets of eyes should see every piece of content before it goes live.

– Don't worry about creating the most complex content. Simple content often performs the best and can drive the most engagement.

– Each call-to-action style should have only a few basic talking points.

– Analyze your resource allocation. How many views are you receiving for time and $$ invested?

– Carefully analyze how often you engage with your database. What is the tipping point for reader fatigue?

– If you have incorporated video into your content, consider if it’s too long. Serious prospects are willing to spend minutes watching your content…while first time viewers tend to fatigue after six seconds – showing what an attention deficit world we live in.

– Our statistics reveal photos/video showing water, produce a response up to 3X larger.  


Not a stoplight in town

When Golfweek ranked Rams Hill Golf Club as the third best resort course you can play in California behind Pebble Beach and Spyglass Hill, needless to say it raised my eyebrow. Then, when Tom Fazio described the layout as a “shell-shocker of an experience,” I knew a personal visit was in order.


With all due respect to Messrs. Richard Branson and Elon Musk, there is no need to sign-up for their ambitious projects to visit the outer space. During my 2½-hour drive from Orange County to Borrego Springs, I got more than an eyeshot of what I imagine the barren dunescape of the moon must look like. More: www.RamsHill.com.


A changing landscape

In the coming months, as Americans file tax returns, there will be a new dividing line of winners and losers. Golfers living in states with high real estate prices and higher than normal property taxes will take a hit – and may actually see an increase in taxes.


I will use my family as an example. My wife and I live in California and have four daughters that we are still able to claim as dependents. While our standard deduction goes up and our child tax credit increases, we will not be able to deduct 100% of our mortgage interest and property tax. The result: our tax refund will increase by $200. If we lived in Ohio, in a similar sized home and neighborhood (but that costs less and in-turn has lower property taxes), our tax refund would increase by an impressive $3,100. Consider this dynamic and customize your marketing message, depending on the geographic region you are targeting.


A new discovery on every visit

Big Cedar Lodge is America’s premier wilderness resort. A passion of Bass Pro Shops founder Johnny Morris, the 4,600-acre lakeside retreat connects the outdoors with a variety of nature-based activities, including fishing, boating, hiking, spa and wellness offerings— and golf.


Existing golf amenities include a Jack Nicklaus Signature par-3 course, a Gary Player short course, and Tom Fazio and Coore/Crenshaw championship courses. Next in the pipeline for a soft opening this fall is Payne’s Valley designed by Tiger Woods. More: www.BigCedarLodge.com.


America the proud

One has to wonder the reaction of America’s Founding Fathers to the news Amazon chose Northern Virginia as a site for one of its East Coast headquarters. I think they would be amazed and proud with how the ‘seeds’ they planted 243 years ago have matured into the most powerful and prosperous country in the world.


Lansdowne Resort, 25 minutes from Dulles Airport outside of Washington, D.C., features 45 holes of Greg Norman and Robert Trent Jones Jr. golf. The hotel was again recognized in Condé Nast Traveler Readers’ Choice Awards, with hundreds of thousands of ballots cast, as “Best Southern Resort.” More: www.DestinationHotels.com/lansdowne-resort.


Along The Grand Strand

In a market that for decades has thrived on 80+ public golf courses crowning Myrtle Beach “The Golf Capital of the World,” its most renowned private offering, The Dunes Golf & Beach Club, stands alone as the region’s premium golfing experience. No other design along the Grand Strand’s 60-mile stretch of shoreline offers such a dramatic setting with panoramic vistas of the Atlantic Ocean.


Its reputation as one of the finest tests of golf on the East Coast is well deserved. Opened in 1949, the Robert Trent Jones layout has hosted many of golf’s prestigious tournaments including the U.S. Women’s Open and PGA TOUR qualifying tournaments and a Champions Tour event. More: www.TheDunesClub.net.



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