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January 2020 Industry Report

I would like to start my first industry report of 2020 wishing you and your family a safe, healthy, and prosperous New Year. I thought you would find of interest, the five most popular New Year's resolutions are “exercise to get in shape” (19%), “diet to lose weight” (18%), “save money” (14%), “eat healthier in general” (11%), and “something for self-care” (5%).

Executive Cup 2020 Challenge

I am pleased to announce our 20th annual Executive Cup will be held at the Coeur d’Alene Resort in Idaho next September. Stunning conditions with leaves changing colors and high temperatures in the low 70s should greet us. If you are unfamiliar with the resort, you will be impressed. It is one of the only high-rise hotels on a fresh-water lake in the world and is home to a famous floating green par-3 that requires a boat ride to the green. Your day of golf begins with a seven-minute water taxi from the main hotel to the golf course. A forecaddie greets you dockside for an escort to your prepped cart [the carts already loaded with your golf clubs. The course is accented by a vivid color palette of 1,500 wildflowers, 25,000 junipers and 30,000 geraniums. For complete details, visit www.ExecutiveGolferMagazine.com or call me at 949-933-6478.

Reviewing your health plans

While golf may not be the most arduous of sports, golfers are not always in the best of shape, and many are lawyers to boot. During your next Board meeting, it may be a good time to review your club’s medical policy. Recently, a jury awarded $12 million to the mother of a son who died at a California golf club as a result of heat exhaustion playing paddle tennis. The verdict provides a cautionary tale for our industry. Transcripts report the club’s locker attendant provided liquids and a leg massage to the member, without calling for emergency help, even though club procedures required that a call be made. Not until the member began suffering respiratory distress (more than three hours later) did anyone call 911.

Downton Abbey envy

Did you know? Williamsburg served as the capital of the Virginia Colony from 1699 to 1780. The town was named in honor of England's reigning monarch, King William III. Fast forward several hundred years, Kingsmill Resort was established by Anheuser-Busch just before our country’s bicentennial and quickly established itself with 54 holes of golf [18 of which are member only] as a must play on the East Coast. The destination’s River Course has hosted PGA TOUR and LPGA events for most of its history (since 1981). More: www.Kingsmill.com.

Charged up in 2020

General Motors announced last month an investment of $2.3 billion to build a new battery manufacturing facility in Ohio to feed demand for its dozens of electric powered vehicles in its pipeline. There are rumors their entire lineup of cars will be electric based in the next seven years. I have noticed more clubs installing complimentary electric charging stations in clubhouse parking lots. Relatively inexpensive to install, it provides a nice member amenity and an example of a “progressive” management style looking toward the future. I do not recommend partnering with a company that will install chargers for free, then require car owners to set up an account and pay for usage. Utilization is so low, they sit idol most of the time.

#1 Story on Golfweek in 2019

There is no more important rule in golf than play it as it lies. It’s the fundamental “rule of all rules.” The questionable act of sportsmanship by Matt Kuchar during a Tour event was the most read story on Golfweek.com last year. As Kuchar demonstrated, if sand is coarse enough to be a pebble in the eyes of any Tour official, then all tiny particles are loose impediments. The debate/scorn from the story is notable and a testament to the values of golf. One has to wonder how golfers feel about Nike’s decision to deepen its ties with Colin Kaepernick – one who, in my opinion, is an embarrassment to our country and our military.

Upcoming PGA Show

Reunion Resort will be a popular destination during the upcoming PGA Show’s annual gathering. Almost three times the size of Central Park in New York City, the resort is large in scope, no matter the measurement. Reunion offers a trio of courses (designed by Jack Nicklaus, Arnold Palmer, and Tom Watson), a family water park, six dining venues, and lodging that can accommodate up to thirteen couples all staying under one roof. Improvements, big and small, have been made resort-wide. All greenside bunkers have been renovated. The $1 million enhancement project was a large undertaking and more technical than you would think. In some ways, it’s similar to taking a car engine apart and doing a diagnostic. Its bunkers vary in size and depth, with dimensions from a large dining room table [but quite deep] to massive sandy waste areas with a square footage that could easily fit Cinderella Castle at nearby Walt Disney World [only six miles away]. More: www.ReunionResort.com.

 

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