Kauri-Cliffs-WEB
January 2021 Industry Report

I thought I would start the year with an inspirational quote: "We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called opportunity and its first chapter is New Year's Day." – Edith Lovejoy Pierce, noted poet.
 
Here are five golf New Year’s resolutions that don’t require money or a significant time commitment to lower your handicap in 2021:
 
(1) Stop rushing to the first tee.
(2) Replace soda/alcohol with water.
(3) Adopt a consistent pre-shot routine.  
(4) Practice more short putts.
(5) Aim for the middle of more greens.

Finishing On An Up Trend

According to Golf Datatech, public course rounds played were up nearly 12% last year, while rounds at private courses were up nearly 19% – a trend expected to continue at least into the first half of this year.
 
Data for 2020 November’s rounds continued a positive trend, indicating that only three states – Hawaii, Florida, and New Mexico – showed negative results for the month.  This is due to a season-long decline in travel to Hawaii, while Florida, especially Southern Florida, was hit hard by rain caused by Tropical Storm Eta.  Additionally, New Mexico was under a statewide order to close non-essential businesses (including golf courses) for the second half of the month. 

The name – GOLF

Have you ever wondered where the name “golf” originated from?
 
It’s not an acronym. Rather, it derives linguistically from the Dutch word “kolf” or “kolve,” with the literal meaning of “club.”
 
In the Scottish dialect of the late 14th or early 15th century, the Dutch term became “goff” or “gouff,” and only later in the 16th century “golf.”
 
The linguistic connections between the Dutch and Scottish terms are but one reflection of what was a very active trade industry between the Dutch ports and the ports on the east coast of Scotland from the 14th through 17th centuries.
 
Some scholars suggest that the Dutch game of “kolf,” played with a stick and ball on frozen canals in the wintertime, was brought by the Dutch sailors to the east coast of Scotland, where it was transferred on to linkslands and eventually became the game we know today.  

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