The 18th Hole of the Dye Course of Colleton River Plantation  in Bluffton, SC on October 23-25 ,2013. (USGA Russell Kirk)
July 2021 Industry Report

As Baby Boomers continue to reach retirement age, the size of golf’s 65+ cohort expands in tandem. By a lot – up 50% over just the past four years. And, with 10,000 Boomers turning 65 everyday, that number will continue to grow for the next ten years or so.
 
Retirement age golfers contribute significantly to the golf economy playing almost two times more rounds then other adult golfers (32 rounds versus 17 rounds).

Banning of Golf

I know we are all grateful the threat of future pandemic golf course closures is in the rear view mirror.

Did you know?  Golf was banned – not only once, but three times – in Scotland – between 1457 to 1744. The government believed it interfered with military training.

Summer Travel

If you are planning a summer vacation and renting a car, I urge you to check pricing/availability at the same time you are researching airfares. As you know, at the start of the pandemic and throughout 2020, travel demand took an abrupt hit and many rental car companies fell on hard financial times (Hertz, the largest rental car company even filed for bankruptcy). The severe travel downturn caused these companies to sell off a large portion of their fleet and put a halt on ordering more vehicles. Now, with domestic travel approaching pre-pandemic levels, rental cars are in short supply, limiting the number of cars available and driving up prices. Over the past 60 days, I have been paying double or triple regular rates.

Fines, Fines, and More Fines

Over the past 18 months, you’ve made managerial decisions that aren’t exactly spelled-out in a routine playbook.

Imagine being a “fly on the wall” during the weekly management meeting at The Bridges at Tillsonburg in Ontario, Canada.

The local government ordered all non-essential businesses to close this spring as the third wave of the pandemic deepened.

The golf shop decided to “fail to comply” with the order and allowed play. Police subsequently began issuing $750 citations to each golfer. A total of 19 players received a ticket.

The bravado was short lived and the golf course temporarily closed.