Guests were treated to a rainbow at the main lodge of The Broadmoor's Cloud Camp, Friday night, August 15, 2014, the first night for guests at the new wilderness retreat. The new property is perched on Cheyenne Mountain, 3,000 feet above The Broadmoor Hotel on the same spot as Spencer Penrose's Cheyenne Lodge of the 1920's. Photo by Mark Reis, The Gazette
September 2017 Industry Report

The benefits/risks of committees

The U.S. Constitution came into force 228 years ago. Interestingly, it has been amended 27 times. Its first three words – We the People – define our right to be heard.

 

Like governmental bureaucracy, many private clubs (both equity and non-equity) have added member committees to plan and oversee the future. Although you are likely to find resistance, it may be time for you to evaluate if you have too many committees at your club.

 

For example, many clubs have a golf committee and greens committee. Often the golf committee’s focus will be pace of play, while the greens committee, usually consisting of better players, centers attention on creating firm and fast playing conditions. The end result? Two committees with different agendas that rarely communicate with one another.

 

Code of care

Management knows happy employees make for happy members and resort guests. They are on the front lines of daily contact. As the unemployment rate continues to decline, many clubs/resorts that require a strong seasonal hire are having to become creative in filling positions.

 

According to research conducted by the Center for American Progress, replacing an hourly employee costs an average of 16% of annual wages. For a highly trained position, the cost can skyrocket up to a staggering 213% of salary. To put it in better perspective, to replace a $40,000 salaried position is likely to cost $6,400 in hard costs and lost productivity.

 

Surveys to members and resort guests are the norm. Consider a survey to all staff to see why they work for you. Odds are they can find a job, offering similar wages/benefits nearby. There is a reason they chose you. If you understand why, you can enhance that “hot button” point, reducing employee turnover.

 

Don’t live in our industry’s old bubble

At the turn of the century, 85% of golf clubs in America were private. Shifts in demographics and major initiatives from golf’s major governing bodies to broaden appeal of the sport had a major impact on who plays the game. It’s estimated 90% of rounds are now played on public courses.

 

Quotes worth pondering

“Remove ‘we tried that and it didn’t work’ and replace with ‘wait, maybe this will work if we…’” – Michael McCarthy, CEO/GM of Addison Reserve in Florida

“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” – Howard Schultz, founder of Starbucks