August 2022 Golf Industry Report

With LIV Golf continuing to grab headlines, I was curious what LIV stands for. The Saudi backed Tour will offer a total of $255 million in purse money over eight events. The “LIV” in LIV Golf is the Roman numeral 54 or three rounds of 18 holes.

Liability 101
Retrieving golf balls that have met a watery grave on the golf course is big business. OSHA has cited Ballhawker of Florida for failing to provide adequate training to a freshman employee that resulted in his death during a “dive for balls” at the Ponte Vedra Inn & Club. It would be wise to confirm your outside contractor has proper insurance to prevent your club from being named in a lawsuit should a problem arise.

Golf Equipment Sales in America
According to Golf Datatech’s latest survey, U.S. golf equipment dollar sales continue to hold up well versus a robust 2021…

May 2022 versus May 2021 – down 1.4% in dollars
Year to date 2022 versus 2021 – down 2.5% in dollars

What is still open for debate is how much unit (versus dollar) sales have declined.

Joke to Make You Smile
After a particularly poor round, a golfer spotted a lake as he walked despondently up the 18th. He looked at his caddie and said, “I’ve played so badly all day, I think I’m going to drown myself in that lake.” The caddie, quick as a flash, replied, “I’m not sure you could keep your head down that long.”