January 2023 Industry Report

The just concluded PGA Merchandise Show in Orlando, Florida grew from humble beginnings in 1954, when a handful of golf merchandisers assembled in the PGA National Golf Club parking lot (in Palm Beach Gardens, Florida) during a series of PGA winter tournaments. By 1957, the number of manufacturers’ representatives had become so large, approximately 50 by then, that PGA officials leased a tent. As they say, the rest is history.

Sale of an Icon

If you haven’t heard, Streamsong Resort was recently sold to Kemper Sports. The sale price for Streamsong was $160 million and includes three 18-hole courses, its 228-room hotel, and various amenities.  Five years ago, when the resort first looked into selling the property, some potential buyers passed on a sale price of $90 million. Troon’s most recent bid was $130 million. Time will tell if the $160 million price tag will prove fruitful or if Kemper Sports purchased at the “top of the market.”

Demographics of America

It’s my belief that America is broken into three key media demographics…

(1) Those under 35 of age, grew up in the social media world.

(2) Those 36 – 55 of age, grew up in the website/email world.

(3) Those 55+ or older, still value the feel of traditional print.

I think balance is key to a successful media program.

The Year In Review

After a robust 2021, the big question posed by many in the golf industry focused on would rounds played hold-up in 2022 or slip? While final numbers aren’t in, it looks like rounds played last year will dip 2-3% over 2021’s record. The good news? I looks like the decrease is attributable to weather versus demand or the softening economy.