Where Beautiful Things Happen
CDA National Reserve—a 1,000-acre canvas of natural beauty along the shores of Lake Coeur d’Alene.
COEUR D’ALENE, IDAHO: After “getting his feet wet” in the world of golf community development at Rock Creek Cattle Company in Montana, Frank Suryan Jr. (Chairman & CEO of Lyon Living) is developing CDA National Reserve, about a 25-minute drive from downtown Coeur d’Alene. “An existing Tom Weiskopf course was complete, but little else,” recalled Frank. “Over the past two years, I’ve made substantial additional investment in amenities to transform our luxury golf community into one of the best in the Pacific Northwest.
“Typically, it’s easier to ‘start from scratch’ on a development than ‘take over the reigns’ of an existing project,” stated Frank. “You get to establish the culture from the get-go, versus wading through cross currents to mold the existing culture into your vision. Once the chemistry is in balance, it’s a beautiful thing when all are rowing the boat in the same direction. If the right team is in place and you give them the tools to do their job, beautiful things happen.”
Suryan has been called a perfectionist, and it’s a reputation he is proud of. “If all the little things are right, the big things fall into place,” continued Frank. “I am a believer in having our team interact with our membership consistently. So, when I was studying the architectural blueprints of our now-opened golf clubhouse, I made sure our team offices were not tucked away from interaction with our members.”
Best Practices
Coeur d’Alene is a competitive market for the membership dollar. “I strive to maintain the ‘best practices of all clubs, and I have made that our mission at CDA,’” said Frank. “When you rate our culinary, lake, golf, and preserve amenities in the heart of red, white, and blue country, most of our competition falls by the wayside. If you are looking for average, this isn’t the place for you!”
For more information on the CDA National Reserve lifestyle, please visit CDANational.com.