SEEKING THE HOLY GRAIL OF DISTANCE

 Launched in 2000, XXIO quickly established itself as a market share leader in Asia, a position it has maintained for more than two decades.

HUNTINGTON BEACH, CALIFORNIA: Noted American author Car Romano is famous for the quote, “Father Time remains undefeated. So, it’s not him you should be angling to beat.”

As we age, most golfers will lose one mile per hour of swing speed per year. Once you hit the age of 50, it becomes quite noticeable. The end result is a flatter, lower ball flight, resulting in a loss of distance.

“Almost all major golf manufacturers start with a Tour strategy targeting the ‘top of the pyramid.’ At XXIO, our engineers took a different paradigm, concentrating on the 50-year-old male and women golfers yearning to gain a couple of extra yards,” explained Chuck Thiry, vice president of XXIO USA.

“Just because your existing driver [from another manufacturer] has a major Tour presence and spends millions of dollars on marketing, preaching its benefits doesn’t necessarily mean it was designed for you. If you think you could compete straight-up against Shane Lowry, first let me say congratulations. If not, XXIO can help you play better.

“Our mission isn’t to provide a product for all demographics. We are not targeting the 25-year-old who carries a single-digit handicap. Our research clearly shows our product will allow 90 percent of women and 50 percent of men to hit the ball farther.

“The typical driver has around 310 grams of weight,” revealed Thiry. “Our XXIO drivers are as low as 260 grams or about 20 percent lighter. We accomplish the feat by controlling all aspects of the manufacturing process—from the clubhead, shaft, and grip. All three components have a symbiotic relationship to establish tight manufacturing tolerances by creating clubs that maximize kinetic energy transfer at the time of impact. Your benefit? Increased distance.

Considering avid golfers replace their driver once every six years, isn’t it worth paying a bit more to hit a seven iron into the green instead of a five iron?”

For more information, please visit XXIOusa.com.