July 2025 Industry Report

In 1996, Tiger Woods turned professional. This December, he turns 50, making him eligible to compete on the Champions Tour.

The Next Generation

Did you know? Thirty-five percent of today’s junior golfers are girls, compared to under fifteen percent 25 years ago.

Word of Mouth

A National Golf Foundation survey reveals one-third of golfers chose their last golf destination based on recommendations from someone they know. Word of mouth isn’t just important for golf travel businesses – it’s absolutely critical. Thus, validating the importance of social media.

Couples Staffing

I saw an interview on CNBC last week with a CEO that owns a staffing agency that specializes in placing couples in hospitality positions. The CEO explained that by hiring both the husband and wife…turnover is reduced…and you are able to fill two positions instead of one. Makes sense. While the macro economic conditions remain an turbulence, it’s clear staffing is still a hot button issue for resorts and private clubs.