According to the National Golf Foundation, there are currently new golf courses in planning or under construction in 88 different countries – from Azerbaijan to Zimbabwe. This worldwide developmental pipeline encompasses more than 500 course projects in total, with half of those in the USA.
Did You Know?
Only one-in-four first time golfers becomes committed for the long term.
Airline Partnership
I am pleased to announce our partnership with American Airlines turns 20 years old later this year. Our print publication is distributed in most domestic American Airlines Admirals Clubs, Delta Sky Clubs, and American Express Centurion Lounges….in addition to 2,000 private golf clubs.
The $0.88 Beer
Looking for a way to boost your food/beverage activity after an outing? One of the local clubs in Orange County, California offered a creative promotion. Whatever your score was during the day, that was the cost of your first beer at the 19th hole. If you shot 88…you pay $0.88 for your first drink! The loss leader resulted in a dramatic upswing in revenue with golfers staying for multiple drinks and ordering appetizers.
Google’s World
According to Google Trends: search of the word “golf” is up 37% from June of 2019.