August 2026 Industry Report

An estimated 300 million golf balls are lost in the United States every year (nearly one ball for every adult American).

18 Hole Theory

Scotland is widely believed to be the birthplace of golf. Have you heard of the Scotch Bottle Theory? It’s a saying that a round has 18 holes because a bottle of scotch has 18 shots. However, modern standard bottles (750 ml) actually yield closer to 16 standard US shots.

Demographics of Golf

Older golfers, those 65 and older, represent nearly 22% of the game’s traditional participant base.

Data Center Versus Golf Course

With water usage across America a “hot topic,” I thought what uses more water: AI data centers or golf courses? According to the Golf Course Superintendents Association of America, golf courses use 2.08 billion gallons of water per day for irrigation. Data centers use about 449 million gallons.