Did you know? Fewer than eight percent of American golfers hold a private club membership.

Racquet Participation in America

2025 statistics:

• 27.3 million tennis players in U.S.
• 24.3 pickleball players in U.S.
• 1.07 padel players in U.S.

Growth at What Cost?

An analysis last year reported golf clubs with under $5 million in annual revenue showed softer demand in memberships and waitlist growth, while clubs between $10 – $25 million were more likely to maintain strong demand. The same report showed 49% of club leaders reported membership being at capacity, with 12% over capacity.

Mexico Vibes

Around 25 million Americans visit Mexico each year, making the United States the country’s largest source of international tourists. How I sum up three of Mexico’s biggest tourist cities…Cabo San Lucas is considered Southern California’s backyard playground. Cancun excels with all-inclusive trips that fit into a pretty box, while Puerto Vallarta is the way to feel the “real Mexico.”

Cost of Food

According to Club Benchmarking, roughly 70% of clubs subsidize their F&B operation and only 8% of clubs report an F&B surplus.